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Aurelia - Become A Partner
About Us
About the Company – TCNS Clothing Co. Ltd.
Aurelia is a fast-growing women’s ethnic wear brand owned by TCNS Clothing Co. Ltd, India’s leading women’s fashion house. Established in 1997, TCNS has built some of the country’s most trusted apparel brands such as W, Aurelia and Wishful. Aurelia was launched in 2009 with a clear objective—to make everyday ethnic wear modern, stylish, and affordable for the contemporary Indian woman. Over the years, the brand has earned a strong reputation for its design quality, pricing structure and relevance to evolving Indian lifestyle needs.
Aurelia has created a unique space in the market by offering elegant and trend-driven collections that appeal to working women, college-goers and modern households alike. Its stores witness consistent footfall due to its high recall value and affordable pricing range. With a strong offline presence across major cities and rapid expansion into tier 2 and tier 3 markets, Aurelia continues to be one of the most promising retail opportunities in the Indian fashion sector.
The brand follows a FOCO (Franchise Owned, Company Operated) business model which reduces operational risks for investors. Under this structure, the franchise partner owns the store and bears the investment, while the company manages day-to-day operations including staff hiring, store management, visual merchandising, inventory, billing systems, and marketing activities. This ensures uniform brand experience across all outlets while allowing franchisees to benefit from a professionally managed retail format.
The investment required to open an Aurelia franchise typically ranges from ₹50 Lakhs to ₹80 Lakhs, depending on the city and store size. The required retail space is in the range of 1500 to 3000 sq. ft, ideally located on a high street, mall, or premium commercial area with good visibility and strong female footfall. Since store operations are handled by the company, the investor enjoys a seamless and low-intervention ownership experience while maintaining brand standards.
The expected ROI period is approximately 20 to 24 months, supported by strong brand pull and fast-moving inventory. Aurelia’s pricing strategy ensures higher walk-ins and repeat purchases, which contribute to stable profitability. Through the FOCO model, franchise partners benefit from centrally managed sourcing, merchandising efficiency, and consistent customer demand.
Aurelia provides comprehensive support in store design, setup, branding, and operational training. Inventory, staff management and marketing activities are handled by the company, making it easier for first-time investors as well as experienced retailers to manage the business. This franchise opportunity is best suited for individuals or groups with strong financial capability, interest in fashion retail and access to a high-potential retail space.
With its growing market presence and a well-structured franchise program, Aurelia presents an attractive and scalable business opportunity backed by a trusted nationwide brand. The brand’s strong product appeal, efficient supply chain, and professionally managed retail model ensure long-term sustainability and growth for franchise partners.
Support Provided by Aurelia
✅ Store setup guidance & branding
✅ Visual merchandising & display support
✅ Inventory and supply chain
✅ Billing & POS systems
✅ Marketing & promotional campaigns
✅ Ongoing training & staff management
✅ End-to-end operational support
Help Center
Our Services
Contact Us
Aurelia, G Block, Plot No. C-60, Beside Citibank, Bandra Kurla Complex, Bandra East, Mumbai, Maharashtra
info@aureliapartner.com
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