Franchise Details 

Aurelia, a flagship brand of TCNS Clothing Co. Ltd, has become one of India’s most preferred names in the women’s ethnic wear segment by offering stylish, contemporary and affordable clothing. The brand has witnessed rapid nationwide expansion by strategically opening stores in high-potential markets and building strong customer loyalty through value-based fashion. With its rapid growth across metros as well as tier 2 and tier 3 cities, Aurelia has created a strong market presence supported by efficient supply chain capabilities and consistent product innovation.

Aurelia’s growth is driven by a deep understanding of women’s fashion needs and a strong focus on everyday ethnic wear that balances style, comfort, and pricing. The brand continuously updates its collections with fast-selling designs, modern silhouettes and seasonal colour palettes, ensuring fresh merchandise and repeat purchases. Its approach to product curation, pricing and customer experience has positioned Aurelia as a dependable retail format with high walk-in potential and stable revenue performance.

The brand’s success is backed by TCNS Clothing’s strong sourcing network, in-house design expertise and advanced operational infrastructure. With most of its merchandise designed and curated internally, Aurelia ensures trend relevance while keeping pricing competitive. This cost-efficient production model enables the brand to offer premium-looking apparel at affordable price points, making it highly attractive to the mass and aspirational customer base.

Aurelia follows a FOCO (Franchise Owned, Company Operated) business model, which minimizes operational burden on the investor while ensuring company-driven quality and brand consistency. Under this model, the franchise partner invests in the store infrastructure and provides the retail space, while the company manages store operations, staffing, merchandising, inventory, billing systems and visual presentation. This structure ensures that the brand retains operational excellence while the franchise owner benefits from stable returns without day-to-day involvement in store management.

The investment required for an Aurelia franchise typically ranges from ₹50 Lakhs to ₹80 Lakhs, depending on location, store size and interior design requirements. Ideal store size ranges from 1500 to 3000 sq. ft., positioned in a high-footfall retail zone such as a premium high street or shopping mall. The store layout is thoughtfully designed to create a seamless and spacious shopping experience for women customers, showcasing a wide variety of everyday and occasion wear collections under one roof.