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Who We Are
Aurelia is a leading contemporary ethnic wear brand owned by TCNS Clothing Co. Ltd, India’s most trusted women’s fashion house. Established in 1997, TCNS pioneered modern Indian fashion with a mission to make stylish, high-quality apparel accessible to women across the country. Aurelia was introduced in 2009 as a smart, affordable, and everyday ethnic wear brand designed for the modern Indian woman who values comfort, versatility, and effortless style. Today, Aurelia stands as one of the fastest-growing retail fashion brands in India, catering to a wide audience and expanding rapidly across metros, tier 2 and tier 3 markets.
Our Journey
Aurelia started with the idea of reimagining Indian ethnic wear for everyday use—moving beyond traditional festive dressing to create fashion that is wearable, modern, and affordable. Over the years, the brand has evolved into a trusted wardrobe companion for working women, students, homemakers, and fashion-conscious shoppers looking for Indian silhouettes with contemporary design. With strong brand recall and a loyal customer base, Aurelia continues to scale its footprint through exclusive brand outlets, multi-brand retail stores, and partner-led formats.
Our Brand Portfolio
TCNS Clothing operates a portfolio of powerful brands catering to different segments of the women’s apparel market. W for Woman represents premium Indian contemporary wear with global styling influences, Aurelia brings trend-driven and affordable ethnic fashion to the mass market, while Wishful focuses on premium occasion wear with elevated craftsmanship. Together, these brands form a comprehensive fashion ecosystem serving diverse aesthetics, price ranges, and consumer lifestyles.
What We Stand For
Aurelia is built on the promise of accessible fashion—fashion that is easy to wear, beautifully designed, and priced to reach a wide audience. The brand blends Indian textile heritage with modern fits, seasonal colour palettes, and customer comfort. Every collection is thoughtfully designed to complement everyday life—whether it’s workwear, casual outings, festive celebrations, or special occasions.
Our Presence
With a rapidly growing retail network across key markets in India, Aurelia has established itself as a go-to brand for women’s ethnic wear. Its presence spans high street locations, shopping malls, and developing towns, supported by a strong omni-channel reach through e-commerce and offline retail integration. This expansion makes the brand highly relevant for franchise investors seeking a strong, stable and long-term retail business opportunity.
Sustainability & Responsibility
TCNS Clothing is committed to responsible fashion practices, sustainable sourcing, and mindful retail operations. The organization continues to adopt eco-conscious materials, ethical manufacturing processes, and inclusive representation in its brand communication. Aurelia’s design philosophy emphasizes durability and responsible production without compromising style or affordability.
Looking Ahead
As India’s fashion demand accelerates outside metros, Aurelia is strategically expanding into new markets through scalable retail formats and partner-driven growth. With a strong supply chain backbone, in-house design capability, and robust brand equity, Aurelia is well-positioned to become India’s most-loved everyday ethnic wear brand while offering high-value investment opportunities to its franchise and retail partners.
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Aurelia, G Block, Plot No. C-60, Beside Citibank, Bandra Kurla Complex, Bandra East, Mumbai, Maharashtra
info@aureliapartner.com
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